May 28, 2009

There's no accounting equation for our business!

Ten years ago I was a Controller for a construction company. In accounting there is the "matching" principle where it is the accountants job to match the costs that generated revenue and that principle necessites using accrual accounting. The problem with the accrual system is accountants only accrue expenses and revenue for 1 year. So how does an accountant match a onetime expense that generates a lifetime income?

We need to stop doing the accounting on our efforts. We can't do it for our money, so why torture ourselves? Our business can not be accounted for. It can only be shared!

May 25, 2009

We ask people the wrong question.

In our business we say that 'professionals' sort and 'amateurs' convince. We ask people the "sorting" question, 'Do you want to make extra money from home?' Yes or no. But that question really doesn't get at the heart of what our business is all about and we come across as a "salesperson".

May 24, 2009

Why we get hooked on facebook.

Facebook is an amazing thing. It works - it keeps us entertained. Why? If you're 65 or younger you have been conditioned to 30 second sound bites and short quips. Facebook is a way to use short little quips - what we've been conditioned to like - to stay in touch with people. Don't worry, short quip the world and be happy!

Here's a SQ to you!
Dave

May 03, 2009

Facebook is cool.

I have to admit that Facebook is cool. It is amazing what you can do.

IF I COULD ONLY LEARN HOW TO USE IT!!

The King